Camp North End will get a lot bigger in the coming years, as a new lead developer expects to accelerate multifamily, hotel, retail and office construction across the 76-acre site's empty parking lots and buildings.
Why it matters: Atlanta-based Jamestown's undisclosed investment in Camp North End, the 1920s Ford plant-turned-mixed-use destination, comes with land entitlements allowing up to 3.2 million square feet of future development across 41 acres. That includes open land and unused historic buildings.
To compare, what's been restored so far spans about 500,000 square feet and 35 acres.
The bottom line: Phillips emphasizes that Jamestown's goal is to amplify and accelerate the original vision of Camp North End.
The original developer, ATCO Properties & Management, and partner Shorenstein are staying involved. That partnership has eased concerns that Jamestown could alter the vibe.
The partners are aligned, Phillips says, in their strategies for building on the existing community — "and we think we bring some more horsepower to do that."
My thought bubble: In a city that struggles to define its identity, some residents fear Camp North End's character could slip away. The same protectiveness is seen in longstanding neighborhoods like NoDa.